Banco Rural has been working for 45 years in the market segment in which it has its greatest expertise: providing credit and offering investment solutions to individuals and companies.

Its focus today is the Middle Market, credit solutions to small and medium-sized companies with annual income up to R$ 50 million.

Direct, agile and close service to its customers is the differential of Banco Rural, which, through 22 branches spread throughout the country, makes available a highly qualified sales force.

It is one of the first banks to work with consigned credit in the country, and it is represented by the brand “Simples Serviços Financeiros”, with regional offices in capital cities.

The focus of Banco Rural in this segment is providing credit to active federal, state and municipal civil servants, public employees of autarchies, public foundations and retirement institutions, as well as retired and pensioned workers.

It also services the needs of individuals and companies, with a portfolio of solutions involving products such as high profitability investments (CDBs, RDBs, FIDCs, Investment Funds), as well as insurance and retirement products (distributed under the brand  Investprev).
 
Mission: The purpose of Banco Rural is to use its vocations and competencies to facilitate and enable business. The bank believes that it is based on this that it can bring about results to drive the Brazilian production system, create jobs and contribute to balanced economic and social progress.